R3 Documentation Site
1. Sprints
Improve consistently through four unique sprints for compounding growth.
R3 Sprints provide a structured, repeatable system for driving growth and scale. No matter your stage in the journey, each sprint helps focus execution and results. R3 is built around quarterly execution cycles, keeping progress disciplined and momentum high.
The R3 Roadmap
Think of the roadmap as your compass for launching, growing, and scaling a business. It organizes your product or idea into clear, manageable execution steps.
- Core Process: Start with Positioning, move to a repeatable Sales Process, then build Scalable Operations.
- Supporting Systems: Cover essentials like cash flow, audience growth, and performance tracking.
- Compounding Growth: Each iteration strengthens the next - growth happens in cycles, not straight lines.
Pro Tip: Growth comes from fast iterations or loops not from perfecting singular aspects
Sprint Prioritization
Execution works best in 90-day cycles. Every R3 Sprint produces a new "version" of your business that you can test, improve, and build upon. With AI it is becoming possible to shorten sprint cycles or incude more sprints within a 90-day period.
Sprint 1: Positioning
- Build Market Shift Presentation and Point of View videos
- Develop your transformational offer and validate with early adopters
- Validate the business through a funding campaign and define product requirements.
Sprint 2: Sales Process
- Create repeatable customer acquisition system
- Refine core messaging, web pages, social media capture, and lead magnets
- Drive and optimize traffic to build an audience.
Sprint 3: Scalable Operations
- Map customer processes, journeys, and marketing communications
- Establish non-negotiable practices, improve experiences, and drive value creation
- Evaluate and optimize performance, continuous improvement, and revenue multipliers.
Sprint 4: Hybrid Optimization
- Conduct gap analysis and identify high priority issues
- Redesign or pivot weaker parts of offer, tech, or attraction systems
- Stablize prior to the next round of sprints.
Each sprint builds upon the last. As you iterate, you revisit and improve earlier sprints based on learning.
Sprint 1 Deep Dive: Positioning
Positioning is foundational. It equips you to make smart decisions, avoid waste, and build with confidence. R3 brings together 6 key building blocks that must be validated and defined in one sprint to establish overall viability of the project. If any of these are missing sales and scaling will be compromised.
The 6 Building Blocks of Positioning:
- Business Playbook: Management methods, sales planning, and tools to manage the business
- Opportunity Tracking: Continuously capture market shifts and innovation patterns using a defined process
- Market Shift Deck & POV Video: Visual and video articulation of why customers must act now to market changes
- Offer & Funding Flows: Design transformational offers, with clear monetization and commercial viability
- Success Gates: Validation checkpoints for Positioning work tasks to ensure completeness
- Campaign Outputs: Outline marketing campaign, funding campaign, and product requirements.
Sprint 1 is about clarity. With it, you move faster through the nine growth stages and avoid excessive rework.
Use the cheat sheet below as your visual reference for how Sprint 1 integrates the six building blocks (click image to open full-size in a new window).
Pro Tip: Positioning first ensures the rest of your system has leverage
Key Takeaways
The Five Layer Model is a structured view of how scalable businesses are built using R3:
- Sprints keep your strategy aligned with execution
- Every 90-day cycle brings focus, speed, and iteration
- Positioning first ensures the rest of your system has leverage.
This model ensures you're designing scalable systems from the inside out — not just bolting on tools or features without alignment.
Ready to explore the building blocks of your transformational offer? Continue to the next page.